Wild Bunch Media
Concept, Art Direction & Design
We were tasked with launching a brand new magazine that speaks directly to men about fitness and wellbeing with an emphasis on running. We brought our understanding of the men’s fitness market through our previous work for Men’s Health, Runner’s World, GQ, and FHM.
We created the framework for this title, commissioning contributors and setting the tone for the cover, contents, photography and overall design. We produced the templates and completed two full issues before handing off to the in-house team.
“Scott is a highly accomplished art director with bags of creative flair, vast experience in magazine design and a contacts book second to none. He was the launch art director on Men's Running and produced the best looking running magazine the UK has ever seen, combining his page design ability with outstanding ideas for illustration and photography to dazzling effect.”
Danny Coyle, Editor of Men's Running