Client:
Sunday Publishing for
John Lewis Partnership 

Role:
Concept, Art Direction, Photography & Design
The brief:
John Lewis is a household name with an excellent reputation as a reliable family store for all ages, but needed to position itself as a tech-savvy retailer with the imagination and knowledge to help its customers ready themselves for the digital future. 

The solution:
Our first issue was themed around the excitement and wonder of Stanley Kubrick’s groundbreaking 1968 film, 2001: A Space Odyssey. All the images were shot and retouched by Gary Smith
The success of this issue won a second commission for the Spring/Summer technology supplement, in which we made technology feel more welcoming and approachable by translating digital into analogue, featuring paper art by Makerie Studio and photography by Sam Hofman.
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